The Wooster Brush Company has just announced a newly redesigned logo and product packaging that will hit shelves early next year. A leader in paint applicator innovation, Wooster has been developing tools designed to meet or even exceed the needs of painters for nearly 170 years. This new look refreshes the Wooster brand, offering a cohesive strategy at retail across all channels. The campaign launching to announce these elements is, Same great product, bold new look.