This Feit Electric 250R40/10 250-watt incandescent dimmable BR40 reflector heat lamp generates more warmth than a standard incandescent light. Heat lamps are commonly found in restaurants to prevent freshly prepared, hot dishes from cooling down before being delivered to the customer. They are also ideal for warming up bathrooms during the winter months. Get a dependable Feit Electric specialty bulb for all your general household and business needs.