Gentle yet powerful. For generations of families, Arm & Hammer baking soda has been the standard of purity and a trusted household staple in millions of cabinets and pantries. This trust is built upon our commitment to purity and quality and is appreciated by consumers today who value alternatives to products with harsh chemicals or those which may harm the environment. It's also a natural choice for taking care of every member of your family. Our laundry, cat litter, toothpastes and personal care products are made with Arm & Hammer baking soda, delivering the quality you can count on, from the brand you trust.